Mirrors, bathroom ware and colored semi-transparent furnitures arranged to sculptures.

Am I Open-Minded?

INSTALLATION BY MATTEO FIORINI WITH STUDIO LYS
Milano, 4–10 September

Pre-Opening

On the occasion of the Milan Design Week LAUFEN space Milano will host a temporary installation created by Matteo Fiorini with Studio LYS with the provocative title 'Am I open-minded?'.

4–10 September
Via Alessandro Manzoni 23
Milano

An artistic exhibition suspended between reflections and transparencies, in a continuous dialogue between art, design, Architecture and Nature.
Colored semi-transparent furnitures arranged to sculptures surrounded by transparent walls and mirrors.

LAUFEN products are scattered throughout the space just like sculptures in an art gallery.

Black and white sketch of the new Laufen Space Milano main exhibition room.

Iridescent elements reflect the light on the walls and ceiling in a play of colors and transparencies.

LAUFEN virtual space:

Digital meets physical

A digital artificial world that leads to dreamlike and futuristic bathroom experiences.

Created by the experiential designer Annabelle Schneider in collaboration with the Swiss architects Gabrielle Hächler and Andreas Fuhrimann.
Enter here.
Two models who stand respectively sit in an upright bathtub.

Relax in the internal courtyard under the gaze of the young models portrayed by Hugo Comte.

See more models together with our Kartell by LAUFEN collection here.
Bathroom furniture, ceramics and accessories look together like a colorful wall.

Design by
Matteo Fiorini with Studio LYS.

Matteo Fiorini is an interior designer, art director and product designer. He is the co-founder, with Ivan Zazzali, of Studio LYS, designing environments that communicate through installations, events, objects, and photography with curiosity and inspiration.
Drag
An installation in a room with transparent walls among others semi-transparent bathroom products like mirrors and stools with reflections in light green, blue and orange.
Bathroom furniture, ceramics and accessories look together like a colorful wall.
Washbasins and colored semi-transparent furnitures arranged to sculptures.
Colored semi-transparent shelves arranged on the wall of the main exhibition room of Laufen space Milano.
Semi-transparent colored stools which are arranged as a sculpture behind blueish  walls.
Huge screen with a portrait image in Laufen space Milano entrance area.
Round mirrors hanging like a mobile from the ceiling reflected in a mirror wall.

Design by Matteo Fiorini con Studio LYS.

Matteo Fiorini è un interior designer, art director e product designer. È cofondatore, con Ivan Zazzali, dello Studio LYS, che progetta ambienti che comunicano attraverso installazioni, eventi, oggetti e fotografia con curiosità e ispirazione.
Rendering in blurry violet, pink and blue with reflecting and shiny elements that resemble tiny walls.
Sketches in blue and red of a wall-hanged light system that holds transparent walls.
LAUFEN space Milano is like a fluid space, where flexible elements, characterized by transparent and semi-rigid wings delimit the environments to give life to new installations in collaboration with artists and designers.
As in a theater – La Scala is not far away – the space Milano is conceived as a stage on which the various voices of LAUFEN come to life in an incredible and surprising brand experience.

We’re moving away from prestige.
We’re moving towards dialogue.

Roger Furrer, Marketing Director, LAUFEN

The Laufen spaces:

The Milanese location of the Swiss brand joins the other LAUFEN spaces designed in recent years around the world.
From Madrid to Moscow, from Miami to Vienna, from Prague to Berlin.
Each space – as well as the LAUFEN Forum in Switzerland – offers, through tailor-made concepts and architectures, a different interpretation of the brand and identity of the Swiss company.
THE LAUFEN SPACES: The Milanese location of the Swiss brand joins the other LAUFEN spaces designed in recent years around the world. From Madrid to Moscow, from Miami to Vienna, from Prague to Berlin. Each space – as well as the LAUFEN Forum in Switzerland – offers, through tailor-made concepts and architectures, a different interpretation of the brand and identity of the Swiss company.
Rendering in violet and other light colors that shows different objects which look transparent or like crystals.

Presentation, Experimentation, Dialogue.

The showroom concept moves away from the classic presentation of bathroom environments to a place where debates and suggestions can be triggered, where new forms of visual art can be realized in a continuous change of the space itself.